Why More Men Than Ever Are Using Botox®

Botox® is usually associated with younger-looking and rejuvenated skin for women, but the American Society of Plastic Surgeons reports that the number of men seeking Botox treatment increased by 337 percent from 2000 to 2015. That’s a huge jump, but why is this the case?

What is Botox?

The treatment has been around for many years, but only recently has it started to gain mainstream acceptance and attention. It’s used primarily to soften the appearance of fine lines and wrinkles around the face, including the eyes, the forehead, and the corner of the mouth. It can even soften wrinkles on the neck and cheeks.

The injections contain a bacteria called Clostridium botulinum. It works by blocking the signals from the nerves to the muscles, preventing them from contracting and forming frown lines and wrinkles.

It’s a harmless procedure that only takes minutes to perform. If you want to look younger and rewind the clock a little, why not come and see us here at Premier Aesthetics? We specialize in noninvasive aesthetic treatments and understand that there’s an intimate connection between how you look and how you feel. When you look better, you feel better!

Why are more men getting Botox treatment?

It’s a really interesting question and has as much to do with changes in technology as it does with changes in our culture. Men are having the procedure done more regularly — so much so that it’s now commonly called “Brotox” in the media —  for a number of reasons, including:

Enhanced career prospects

Lots of women undergo Botox treatments to look and feel younger, but it’s a slightly different story for men. As competition increases in the workplace, many men are turning to Botox to get an edge. The thinking is that if they look and feel younger, they’ll be able to compete with younger men in the workplace.

Social media pressures

The web has definitely changed the way society operates and the way businesses connect. It’s engineered an entirely new generation of young people who seem, for instance, to be obsessed with selfies — and how they look in those selfies.

The pressure to look good online has a lot to do with more men seeking Botox treatment. Men want to look good in their dating profiles, in their social media profiles, and in their social media feeds. For men who frequent online dating sites, looking good is a major motivation, and Botox delivers it quickly and affordably.

Influence of wives and girlfriends

There’s no doubt that as Botox treatment has become more popular with women, it’s also become more popular with men of all ages. Lots of men see that their wives or girlfriends are having it done and they like the results. They know that it’s safe and that there’s less of a stigma today about men having it done. This makes men feel a lot more comfortable about Botox.

It’s seen as preventive

Wrinkles are a natural effect of aging in both men and women, but early intervention with Botox can help prevent the formation of deep wrinkles and fine lines in later years. Given that men are more prone to wrinkles around the forehead and eyes due to thicker skin, getting Botox makes a lot of sense.


Call our clinic today

Botox treatment has become increasingly popular as a safe, affordable, and rapid treatment for the softening of wrinkles and fine lines. Here at Premier Aesthetics, we understand the strong connection between looking better and feeling better. If your appearance is causing you anxiety or depression or affecting your self-esteem, consider a simple course of Botox treatment for quick results without invasive surgery. Book an appointment today through our convenient online portal.

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